e-Marketing, social marketing, digital marketing are just a few of the titles that refer to a developing discipline within the global Biotech/Pharma marketing world. This is an area that can no longer be overlooked if players want to stay competitive.
The rising importance of market access strategies and the rapid evolution of the environment in which the global Biotech/Pharma community operate have fundamentally changed the market. Everybody’s talking about market access
The idea that an organisation should market itself in order to attract top tier talent is one which has entered corporate consciousness over the last 15 years. It is now accepted that to ensure sustainable growth and development, companies of all sizes need to implement effective talent management/talent acquisition strategies as well as competing aggressively for the best talent the market has to offer.
McKinsey & Co. highlighted this with the publication of “War for Talent” in which they observed that for companies to “woo people in today’s talent market they need to sell, sell, sell”. Their research led them to the conclusion that “talent is now a critical driver of corporate performance” and that “a company’s ability to attract, develop, and retain talent will be a major competitive advantage far into the future”.
This then leaves open the question – how should a company position itself in tight, competitive and ever changing markets in order to attract the best talent?
Aspirion Pharma is a key strategic partner to a range of organisations who are keen to utilise our market leading executive search services to attract market leaders whilst at the same time developing a clear employer brand strategy to lock in growth and to support future growth.