Medtronic Seeking
Long-Distance
Wed, Jan 20, 2010
Medtronic (NYSE: MDT) announced it is recruiting runners from around the world who benefit from medical technology to participate
Long-Distance
Wed, Jan 20, 2010
Medtronic (NYSE: MDT) announced it is recruiting runners from around the world who benefit from medical technology to participate
Health Economics / Market Access/Pricing
The rising importance of market access strategies and the rapid evolution of the
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The rising importance of market access strategies and the rapid evolution of the
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The idea that an organisation should market itself in order to attract top tier talent is one which has entered corporate consciousness over the last 15 years. It is now accepted that to ensure sustainable growth and development organisations of all sizes need to implement effective talent management/talent acquisition and succession strategies.
McKinsey highlighted this in 2001 with the publication of “War for Talent”: for companies to “woo people in today’s talent market they need to sell, sell, sell”. They went on to state that “talent is now a critical driver of corporate performance” and that “a company’s ability to attract, develop, and retain talent will be a major competitive advantage far into the future”.
This then leaves open the question – how should a company position itself in tight, competitive and ever changing markets in order to attract the best talent?
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e-Marketing, social marketing, digital marketing are just a few of the titles that refer to a developing discipline within the global Biotech/Pharma marketing world. This is an area that can no longer be overlooked if players want to stay competitive.
There are many challenges and opportunities for today's marketers in pharmaceutical firms. From social networking tools such as Twitter and LinkedIn as well as specialised portals for doctors to web 2.0 and closed loop strategies; these
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