The concept of an organisation marketing itself in order to attract top tier talent is one which has entered corporate consciousness over the last 15 years. However, in general, the reasons why this is done and how it should be done is often poorly understood.

McKinsey's seminal work "War for Talent" (2001) states clearly that in order for companies to "woo people in today's talent market they need to sell, sell, sell".

Additionally, this shift in approach needs to be driven by the understanding that "talent is now a critical driver of corporate performance and that a company's ability to attract, develop, and retain talent will be a major competitive advantage far into the future".

This then leaves open the question - how should a company position itself to the leading players within the talent market?

Aspirion Pharma has been a key strategic partner to a range of organisations who are keen to develop a cutting edge employer brand development strategies as well as talent management/talent acquisition strategies to lock in growth and to support future development.