The concept of an organisation marketing itself in order to attract top tier talent is one which has entered corporate consciousness over the last 15 years. However, in general, the reasons why this is done and how it should be done is often poorly understood. This article sets out to provide an insight into why a company should, in today's competitive market space, ensure that it communicates clearly and effectively with its potential candidate pool.

Talent Acquisition in the Global Biotech/Pharma and CRO Sector